Goal
- Increase name recognition and generate leads
- Establish strong company branding and content
Tactics
- Developed a comprehensive content marketing strategy which included persona research and development followed by the creation of a company blog and targeted content map
- Performed SEO audit and research to inform website improvements and include keywords in content strategy
- Designed and revised existing website to showcase the brand and optimize SEO and user experience
- Developed a trade show strategy which included booth graphic design and production, email and social media campaigns, post-show follow-up tactics and trade media interviews
- Wrote and disseminated news releases on major announcements
- Implemented email marketing and social media strategies
- PowerPoint presentations copy and graphic development
Results
- Established baseline traditional and digital marketing strategy guidelines company-wide
- Increased lead generation and conversion from website
- Reestablished media relationships resulting in press coverage
- Optimized website to best practices (user experience, site speed and functionality)
- Established clear messaging around company announcement of new facility
- Created a uniform brand look across social platforms
“The Felber PR team has been an incredible resource. Our industrial manufacturing company required a complete assessment of all our sales and marketing tactics. The Felber team provided a holistic approach from messaging and graphic design to website SEO and public relations. Their creativity and responsiveness show how much they truly care about the success of their clients.” – Bob Centa, President
