Goal
- Continually engage prospects, customers and potential employees across multiple industries
- Increase lead generation and employee recruitment rates
Tactics
- Deployed HubSpot as a marketing and sales automation platform and assisted in HubSpot onboarding
- Developed a comprehensive content marketing strategy which included persona research and development followed by the creation of a company blog and targeted content map
- Implemented new photography strategy to better capture products, capabilities and company culture
- Designed and engineered a new website to highlight the company’s employee ownership, showcase the brand and optimize SEO and user experience
- Launched an employee recruitment advertising initiative which included radio, billboard, bus advertising, movie commercials, social media campaigns and employee features
- Wrote and disseminated news releases on major announcements
Results
- Within a year of launching the employee recruitment, we’ve increased traffic to the Grand River Rubber and Plastics employment page to nearly 10,000 page views and over 8% application submission rate
- Grand River Rubber and Plastics has increased in their contact database from an initial 316 contacts to over 1,700
- Established a system for customer data collection that wasn’t previously available to sales and marketing
“Rob and the team at Felber PR and Marketing are amazing to work with. Their professionalism and responsiveness are exceptional. In the 13 years [since 2011] Grand River Rubber and Plastics has worked with their team, Felber has provided quality service that not only increased our visibility in the marketplace but increased our presence in the community as well.
From digital and print advertising to social media marketing to the latest hiring campaigns, Felber has helped Grand River reach customers and employees alike. Rob and his crew collaborate with our people to guarantee our needs are met as well as ensuring the best outcomes of our marketing efforts. They have never let us down.” – Alan Blankenship, Director of Sales and Customer Experience
