Goal
- Rebrand an existing manufacturing company operating under a new name with new owners
Tactics
- Deployed HubSpot as a marketing and sales automation platform and lead HubSpot onboarding
- Conducted an SEO audit to inform website stabilization and include keywords in content strategy
- Established a trade show strategy which included lead capture, email and social media campaigns and post-show follow-up tactics
- Developed a comprehensive content marketing strategy which included persona research and development followed by the creation of a company blog and targeted content map
Results
- Recent email campaigns averaged 33% open rates and increased click-through rate to over 15%
- Improved the efficiency of sales and marketing order capture and customer data collection
“The Felber PR and Marketing team was instrumental in helping our new ownership rebrand our industrial manufacturing company. Their knowledge of HubSpot was critical as we deployed this brand-new marketing and sales automation platform. The Felber team helped up develop a content marketing strategy that resulted in increased engagement with our email, website, trade show and social media campaigns. They are always responsive and a pleasure to work with.” – Scott Shelfer, CEO
