Goal
- Help an established manufacturer introduce and market a product to an industry they were entering for the first time; the fire, police and military industries
Tactics
- Researched and built extensive media list
- Engaged prospects and coordinated media interactions at trade shows, including FDIC, the largest fire industry event
- Crafted branded messaging for social media and content marketing
- Planned and initiated an email and social media advertising campaign utilizing one of the most trusted industry media brands
- Developed a trade show strategy which included booth layout, materials design and production, lead capture, email and social media campaigns and post-show follow-up tactics
Results
- Of the media contacted, 100% interviewed and reported on Cres Cor Health and Safety and its technology, the Cres Guard
- In just 9 months, Cres Cor Health and Safety has earned national and international media coverage and we’ve established a pressroom with features from the leading fire service publications
“We met with a dozen firms and brought five back for second interviews. They were all strong candidates, but we chose Felber PR primarily for their personal touch and ties to the fire services industry. Rob and his team have met and exceeded our expectations. They are professional, easy to work with and certainly results-driven. Our focus was introducing a new product to a new market. Felber PR created a host of media releases that have helped us gain recognition and establish credibility right out of the gate. Marketing assistance in several other areas has also been very helpful. They truly care about their clients and it shows in their behaviors. We are excited to grow our partnership and business together.” – Rio DeGennaro, Director of Strategic Business Development
