Content is King – Rule Your Subjects
You’ve heard it before: “content is king”. Content is the backbone of all marketing and sales efforts. In today’s business world, it is more important than ever before to be visible online and attract new customers. It is not only the content on your website, blog and social media, but the context of how it impacts your prospects needs and their understanding of what your company builds.
Great content will do the selling for you and help shorten your sales cycle. We help you identify your buyer in a way you have never pictured. Imagine knowing what a buyer is reading on your website, what articles they have shared, how they behave on social media. Content, combined with best practices SEO gives you the intel to nurture your prospects through the sales funnel.
- Relevant content supports your brand
- Sharable
- Educational
- Entertaining
- Higher conversion rates
But we’re engineers, not authors
Not to worry. Our experienced writers will help you unlock the content vault. You will be amazed at the great content that comes from your daily practices and customer-focused solutions you deliver all the time. Testimonials, case studies, checklists and even customer surveys are the core of an effective, coordinated inbound strategy.
Content is:
- Video
- Newsletters
- Social media
- Photos
- Infographics
- Case studies
- White papers/Technical papers
- Blogs
According to a study done by Google, 71% of purchase decision makers started on a generic query when beginning their buyer’s journey. As purchase decision makers hone their efforts online to find products, it becomes increasingly more important for manufacturers to have a consistent stream of informational, valuable content.
