Branding tells your company’s story and is key for manufacturing long-term success.
Branding creates a look, feel and style for all of the company’s marketing. Branding is more than just a memorable logo and graphic design. Branding goes beyond visuals and includes how the company is portrayed to the media, on social media, and at trade conferences and community events.
Effective branding boosts public brand recognition, provides employees with a cohesive idea of who their company is and what makes working there special. Creating an established brand identity allows manufacturers to position themselves as a leader in their industry, differentiates themselves from competitors, and makes converting prospects to customers simpler.
Established branding guidelines are used with many marketing tactics including:
- Logo development
- Printed collateral
- Advertisements
- Web Design
- Trade Show Strategy
- Content Development
When developing a brand, strive to create a strong message that stands out from your competition and positions your manufacturing company as an irreplaceable partner. Creating a brand identity that resonates with your customers takes your business relationship a step further. Effective branding creates an emotional connection between you and your customers and is at the core of any successful marketing strategy.
Your brand identity should be encouraged and enforced in everything from your trade show booth to your routine emails, and everything in between.
It is important to position your company the way you want to be portrayed and create guidelines that foster a professional, knowledgeable brand identity that will be recognized and respected by prospective clients and customers. You want to be in control of your company’s image and story, otherwise your competition will tell your story for you.
80% of consumers say “authenticity of content” is the most influential factor in their decision to become a follower of a brand.
