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One of the most rewarding benefits of being part of the HubSpot community is the selfless peer to peer support. There are as many HubSpot partner agencies as there are niche markets to serve. Agencies and their owners go out of their way to help each other with strategy, technical hurdles even live prospect sales […]
Digital advertising such as pay-per-click and social media ads are increasingly becoming a marketing budget replacement for in-person events such as conferences and tradeshows. This is undoubtedly due to the “new normal” being forced upon manufacturers by the COVID-19 Pandemic. With no end date for COVID-19 in sight, this trend will continue to grow, making […]
For manufacturing salespeople, it’s been challenging to navigate selling in our COVID-19 world. The tried and true sales tactics such as face-to-face meetings, trade shows, and conferences have been canceled for the foreseeable future. According to a study by McKinsey & Company, 90 percent of sales have moved to a video conferencing or phone sales […]
COVID-19 has impacted every aspect of manufacturing business operations and most significantly, how we sell. Manufacturing companies have long relied on word-of-mouth referrals or benefited from their years in business and strong industry reputation to sell. Business-to-business manufacturers have also utilized annual industrial trade shows and exhibitions as sales tools to network and build customer […]
What is content? Blogs Webpages Video eBooks White Papers Case Studies Infographics Editorial features Webinars/speaking opportunities How to develop content ideas? Review social media & website form submissions Repurpose videos and webinars Review your manufacturing network on LinkedIn Set Google Alerts Showcase industry research and case studies Recap industry events Highlight giving back Survey prospects […]
It was easy before virus-interruptus to just plow through prospecting. Sure we sent emails and viewed LinkedIn profiles but did we really get to know our contacts at a personal level? Did we see the human smiling back at you in their profile picture or just click through to see how large the company […]
Inbound marketing is one of the most buzzed-about topics among manufacturers. Many manufacturing companies have implemented successful inbound marketing strategies, which are bringing them more qualified leads and giving them better insight into their prospects and customers. However, for as many manufacturers that have successfully implemented inbound, there are just as many who have dropped […]
Are you currently utilizing pay-per-click ads in your marketing strategy? Are you seeing little lead conversion or ROI from your efforts? Creating an excellent pay-per-click ad is about more than writing snappy copy. It’s a mix of creativity and data-driven science that focuses on the right keywords, the right budget, the right pay per click […]
Happy Tactics Thursday! Like each and every one of you, we are adjusting to our ‘new normal’ amidst the COVID-19 pandemic. While the Coronavirus has shifted the way that we operate our businesses and daily lives, there could be a silver lining in this for manufacturers. Now is an excellent time to revamp recruitment […]