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Are you ready to ‘get’ marketing for manufacturers?

Business-to-business manufacturers have countless ways they can choose to connect with their prospects and customers. Trade conferences, traditional advertising, industrial marketing, social, digital marketing and the list goes on and on.

Many times, manufacturers have difficulty gauging return-on-investment between their marketing and sales efforts. Even across sales departments, ROI becomes difficult. Are you frustrated with lead generation? Struggling with sales volume?

That’s where we come in. Felber PR combines traditional public relations with inbound marketing to attract visitors to your website, convert them to qualified leads and create targeted, industry-specific content to shorten the sales cycle and turn prospects into customers.

This is why we say We Get Manufacturing.

“Rob and Zoe have done an outstanding job leading the development of our inbound marketing program. In just a few years, we have produced dozens of blogs, promotional videos, 2 e-books and are utilizing HubSpot to manage our content and leads. I strongly recommend Felber PR and Marketing if your goal is modernizing your marketing program.”

“Fabrisonic has been working with Felber PR for a number of years. They know how to get your company in front of the right customers and can help manage an integrated marketing and PR effort. In particular, the crew at Felber understands small to midsize manufacturing shops including some of us grumpy ole shop floor guys.”

“Rob Felber is a highly knowledgeable marketing, public relations, social media and HubSpot professional. While we have been business acquaintances for a number of years, I have had the pleasure of working with him extensively over the last several months for HubSpot implementation, onboarding (which will support the new website he and his team has developed for Mika Metal Products) and training. His grasp of the HubSpot platform has been incredibly helpful in bringing me up to speed quickly on the nuances and power we have – and will continue to build – under his tutelage. I would highly recommend his custom onboarding versus “out of the box” onboarding other providers may offer. The value is bar none, because he combines the technical aspects of the process together with relevant, useful suggestions based on our specific goals and initiatives. I look forward to working with Rob as we continue to build out our company marketing strategies!”

“The Felber PR and Marketing team was instrumental in helping our new ownership rebrand our industrial manufacturing company. Their knowledge of HubSpot was critical as we deployed this brand-new marketing and sales automation platform. The Felber team helped up develop a content marketing strategy that resulted in increased engagement with our email, website, trade show and social media campaigns. They are always responsive and a pleasure to work with.”

“We met with a dozen firms and brought five back for second interviews. They were all strong candidates, but we chose Felber PR primarily for their personal touch and ties to the fire services industry. Rob and his team have met and exceeded our expectations. They are professional, easy to work with and certainly results-driven. Our focus was introducing a new product to a new market. Felber PR created a host of media releases that have helped us gain recognition and establish credibility right out of the gate. Marketing assistance in several other areas has also been very helpful. They truly care about their clients and it shows in their behaviors.  We are excited to grow our partnership and business together.”

“Rob and the team at Felber PR and Marketing are amazing to work with. Their professionalism and responsiveness are exceptional. In the 13 years [since 2011] Grand River Rubber and Plastics has worked with their team, Felber has provided quality service that not only increased our visibility in the marketplace but increased our presence in the community as well.

From digital and print advertising to social media marketing to the latest hiring campaigns, Felber has helped Grand River reach customers and employees alike. Rob and his crew collaborate with our people to guarantee our needs are met as well as ensuring the best outcomes of our marketing efforts. They have never let us down.”

“The Felber PR team has been an incredible resource. Our industrial manufacturing company required a complete assessment of all our sales and marketing tactics. The Felber team provided a holistic approach from messaging and graphic design to website SEO and public relations. Their creativity and responsiveness show how much they truly care about the success of their clients.”

“Many more years ago than I care to admit, I worked with Rob Felber on countless editorial promotions. Rob’s creativity, professionalism and dedication to service were an incredible resource for me as marketing manager for several of Penton Publishing’s industrial publications.”

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