Why Your Content Strategy is Failing (Content Mapping 101)

This week’s Tactics Thursday video is all about how to make a strong content strategy through the process of content mapping. You’ve heard it before: content is king—and the way to create relevant, consistent content is by creating a content map.  Content marketing is not a short-term campaign. Just like the manufacturing sales cycle, it is a long-term strategy to attract, convert, close and retain customers. Below, learn my best practices for creating a content map that will ensure your content strategy doesn’t fall to the wayside!