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The Cleveland Cavaliers season just around the corner and drivers everywhere are already getting excited.

Why?

More billboards advertising WMMS 100.7’s morning show, Rovers Morning Glory, are starting to pop up across town.

Personally, I know the first time I saw it (Just as I mentioned in the “Fear the Roo” blog) I laughed. I couldn’t help it! Rover, a 32 year old male in less than great shape was comparing himself to our superstar, LeBron James. (Needless to say if these two ever went head to head there certainly would not be much of a game.)

Has anyone seen other examples of this “un-comparative” advertising?