Top 5 Reasons YOU should be using Social Media to promote your company

Social media has been popular since the early 2000s, but there are plenty of businesses that have not taken advantage of this online power tool. The over-arching question is normally “How can social media really benefit my business?”

Here are the top five reasons that social media can benefit your company and enhance your online visibility:

> Enhancing consumer engagement

You know those customer service advertisements where the customer expects a voice machine to respond, but is then startled when they hear an actual person on the other side? Customers appreciate personal interaction with businesses, not a robot. They feel good knowing that your business is willing to listen to their feedback. Social media, especially, gives them another option to share their thoughts, and for your business to respond instantaneously. The more your audience connects with your business, the more they will want to work with you. “How will you engage your customers?”

> Promoting your business and products in a cost-effective manner

Spending money on paper and commercial advertisements shouldn’t be your only option. Social media platforms allow you to easily and quickly disseminate information about your business. This, too, enhances consumer engagement. Social media can help you continually interact with your consumers and make sure your business is sharing the right information out to your target audience. “What do you want your customers to understand more thoroughly?”

> Taking advantage of current news trends

Social media platforms give you easy access to the latest industry trends. For example, Twitter has a search box where you can easily look up industry news. Using hashtags to search such as “#manufacturing” will give you the relevant conversations happening on Twitter. “What trends will you discover via online searches?”

> Driving website traffic and encourage recommendations

The best PR tactic is receiving third-party endorsements. As more subscribers follow your social media pages, the more likely they’ll visit your website and refer your business to a colleague. Facebook features a recommendation comment box for your page where customers can publicly display their positive feedback. “How will you encourage and reward positive feedback and bask in the glow of happy customers?”

> Measuring return on investment

Here’s the bottom line: Implementing social media to your business strategy measures your return on investment. There are social media measurement tools where you can analyze and measure your return. For example, if you implement an online advertising campaign that offers a promo code or link to a landing page on your website, you can absolutely attribute the resultant revenue from the campaign and calculate ROI. “What gets measured gets done; what will you measure?”

We can help deliver all of these social media essentials to your business. Take a look at our publicity checklist and we will help you sort through the maze of social media tactics and tools.