>There’s a new chief in town

>A chief blogger, that is. Larger corporations such as Dell, Coca-Cola and Marriott are now actively recruiting people to tell their company’s story via blogging and try and further engage and interact with their consumers. To date, only a little over 11% of Fortune 500 companies have corporate blogs, according to SocialText.

With the rising popularity of the blogs, this figure surprised me some considering how mainstream blogging is becoming. I feel blogging is a way to express personal opinions on topics and be heard even though you are the “little guy” in the industry – this notion is perhaps why more smaller companies are actively blogging.

Can these small companies go out and recruit the chief blogger, just as larger companies have? Sure. Will they? Probably not. Just as in our company’s case we are certainly not going to go out and hire a chief blogger, but will I call myself a chief blogger if the situation calls for it? Absolutely.