>One of my favorite and most memorable way to drive home the point of knowing all the various people who may be interested in your company’s news is to use the word: Constituents. I reference all the folks that need to know what your company is doing and have a desire to hear about newsworthy […]
>In an effort to broaded my horizons, I am starting a word of the day section for the blog. The word of the day is: Positioning Definition of positioning – Defining, within the minds of a specific market, a brand (corporate, product, or service) relative to the competition. -Katy
> Let me paint the picture for you: It was a snowy day in late 2005 and I was driving around the University of Akron on Route 8 by Buchtel Avenue. I looked up and saw The University of Akron’s newest marketing campaign: an angry faced Zippy with the words, “Fear the Roo!” I couldn’t […]
> I am reading the morning paper and thinking about our economy and the recent failures of our banks and the increase mergers of major companies and it reminded me of a book I read many years ago. The book is Big Brands Big Trouble, by Jack Trout. This is a great snapshot into some […]
>Officer down, the worst possible phrase that can be spoken across a police band As those of us in Twinsburg, Ohio try to heal, we know that we will never make sense of the tragedy that took a young officer, husband and father in the early hours of July 13, 2008. And, as the family […]
> If you haven’t already read my previous blog on fan loyalty for sale, please click here to catch up. Today marks the second full day of Alex Chatfield being a full-blown fan of a team other than the Cleveland Indians. He has written a blog about his experience in placing his loyalty up for […]
>Recently, Katy wrote about her frightening experience with Meet Dave. You can read about it here. So remember that old saying… advertising just kills a bad product faster? Read about how the movie tanked in its first weekend! All that marketing for nothing. ~Michelle
>True, selling yourself on eBay probably isn’t the best idea. But for Alex Chatfield, there was no other way to enjoy the remainder of the baseball season. You see, Chatfield is a Cleveland Indians fan, as am I, and we are somewhat used to not winning lately. Mostly that is thanks to the 10-game losing […]
> It is what it is. A phrase that just makes sense. Recently, I saw it used in a static billboard (non-digital/vinyl/paper). I usually don’t like to point out faults of other campaigns or least not publicly. Everyone has to be a critic, right? Well, I was driving on 480-east and saw this billboard with […]
>When I first started to research blogging I was a little confused on how I would keep track of the HUGE amount of traffic coming to our blog. I first started using FeedBurner, but was greatly disappointed because of the lack of efficiency in the program. Sure, it was easy to use but after weeks […]