>The Office – Ultimate Brand ROI
>Contact me to find out how you can brand and communicate to a huge audience at almost any budget.
330-963-3664 x 2. brucefelber@felberandfelber.com
>Contact me to find out how you can brand and communicate to a huge audience at almost any budget.
330-963-3664 x 2. brucefelber@felberandfelber.com
>
Contact me to find out how you can brand and communicate to a huge audience at almost any budget.
330-963-3664 x 2. brucefelber@felberandfelber.com
>
How many times in your life have you wished you could be treated like a V.I.P? When dealing with customers, we all want them to feel special and be treated the way we would like to be treated.
We have a new concept in branding and marketing that will assure you that your clients and prospects will always have that special attention. Our new VI.P. CONCIERGE CARD offers the recipient “personal assistance anytime, anywhere” through a live operator assistant available 24/7 every day of the year. Just call the toll-free number and your client be greeted personally by name and personal message by your company. And at the end of the call they will hear a small marketing message. The cards are also printed in full color with your brand and ad copy to make this a multi-touch product.
Typical questions the operators handle are weather forecasts, driving directions, dining recommendations, restaurant and event reservations, travel arrangements and the list goes on. The other important use is not just to ask questions, but to have a personal assistant who can remind you of appointments, purchase tickets, help with hotel arrangements and even help you find and direct that lost suitcase for you. Cards are used in almost every industry from banking, travel & lodging, education, membership and as a personal business card.
I recently used the card to help a visitor in town. I was leaving the local grocery store when I was approached by a lost traveler. The conversation went like this:
“Excuse me sir, but do you know if there is a liquor store around here?” I proceeded to tell him I was not sure and he said he was in town for a month working on an engineering project and wanted to purchase some cigars. He thought he would go to the local liquor store and purchase cigars. Well, since I did not have any immediate answers, I went to my trusty V.I.P. Concierge service. This is what took place: I called the toll-free number and was greeted, “Hello Mr. Felber and thanks for pulling up a chair with Felber & Felber’s Personal Concierge Service. How can I help you?” I then told the operator I was looking for a place to buy cigars and told her my city and zip code. The friendly operator gave me the name, phone number and address of a store about 5 miles down the road. I placed the call on speaker phone and the gentleman who needed the information wrote down the address and phone number. The operator then said, “Would you like a text or email of this information?” I thanked her and she said, “Thank you for calling Felber & Felber’s Personal Concierge service where everyone is treated like a V.I.P.”
This is just one of many examples of how this new promotional product and service can work for you as well. A custom printed card and message will be most appreciated by your customers and prospects.
So, are you a V.I.P? Call me for more information about treating your customers as a V.I.P.
>
For those of you who are commercial freaks like me, you were more interested in the commercials than the Super Bowl game between the Saints and Colts. Were the commercials as great as previous years? My opinion – not really. There were definitely a few that receive special recognition but also a few of the big brands that just missed the mark.
After my 6th Annual Commercial Bowl Party was over, I watched the commercials again to make sure I heard and saw everything. Here is my ad meter (compared to USA Today’s Ad Meter ratings) in order of my favorites:
1. Volkswagen Punching – this commercial got the loudest laugh out of me.
2. Snickers – a nice surprise and who doesn’t love Betty White? Much better than their strange commercial they have been running in the last few months about “where does hunger go?”
3. Doritos w/ the dog collar – the best one of the Doritos series but not as good as the “rat” from two years ago.
4. Google – who says you have to be funny? Google scored a touchdown… people can relate they stuck to their brand.
5. E-Trade – between the wolf call and the name calling (aka milk-a-holics), I thought it was well done considering how long can E-Trade keep this campaign going?
Which ones were your favorites? I have to give an honorable mention to Teleflora, Bridgestone (Your Tires or Your Life/Wife) and the Budweiser human bridge.
I was pretty surprised by the various commercials that played on the insecurities or unhappiness of men… did Dove’s real women of beauty spark brands to take back their man-day? Do the underwear, pantless and mall sucker commercials really make you feel motivated to buy their brand now that they just insulted you? Those commercials were such a disappointment that they aren’t even worth adding to my other disappointed list:
1. Coke – what were you thinking? You had the best opportunity to clobber your opponent (Pepsi promoted online advertising and withdrew after 23 years of advertising in the Super Bowl). “Happiness” from drinking Coke could have been done better.
2. Budweiser – “fences don’t come in between friends” was okay but just didn’t move me like previous years.
3. Bud Light – I was looking forward to the house made of beer but it was like watching a movie that you know how it would end… boring.
4. Denny’s – once was enough.
5. Diamond Foods – no comment; it was that bad.
6. Focus on Family – way to take a risk and blow it. There was so much hype and people were ready to see what would happen and then the shocker – nothing happened. Big whoop in technical terms. They had such an opportunity (whether right or wrong) to “market” and they didn’t. I’d be curious to see the web stats on that one.
7. Go Daddy – its time for a new campaign.
8. Letterman – sorry Oprah, I love you but your acting during this commercial wasn’t the greatest. I expected more from this commercial considering the history between all three parties.
That is it for my recap. What are your thoughts on this year’s commercials? Are any of my favorites going to join the ranks of the classic Super Bowl commercials?
>
Rob Felber recently presented Social Media – Then and Now. A group from the Cuyahoga Falls Chamber of Commerce listened and engaged with Rob Felber, President of Felber & Felber Marketing during their monthly Lunch & Learn held at the chamber’s offices.
Rob presented a comparion between traditional media and social media, a recap of 2010 predictions from key articles around the world and left the group with some key ‘Do’s and Don’ts’.
The articles used in the presentation are listed below.
Social media presentation – Rob Felber
Thank you for attending my presentation. Below are links to several articles I reviewed and referenced in my talk. I would be grateful for any comments about my presentation. Please post at: http://www.felberandfelber.com/useblog/2009/09/art-of-social-media-its-rapid-pace.html
All the best, Rob
http://mashable.com/2009/12/08/dell-twitter-sales/
http://www.entrepreneur.com/marketing/onlinemarketing/article204480.html
http://blog.nielsen.com/nielsenwire/consumer/talking-back-top-five-advertising-trends
http://www.perrymarshall.com/10-predictions-2010/
http://amyporterfield.com/index.php/2010/01/6-social-media-predictions-for-2010/
http://www.emarketer.com/Article.aspx?R=1007449
>Michelle Seeber was interviewed, for the second year in a row, by the Plain Dealer’s Janet Cho for the article:
Read the full article by clicking here: http://www.cleveland.com/business/index.ssf/2010/02/some_super_bowl_advertisers_us.html
In the early days of the Internet, we were all enthralled with both the tractability of visitors and the ability to gather prospect information as they surfed our websites. Now that we all get tons of email newsletters and routinely visit websites for additional information, our attitudes towards constantly registering have changed.
So, it occurred to us, why did we restrict access to our newsletter just to registrants? Yes, we would love you to register so we can keep you informed of the latest tips and techniques in public relations, marketing and advertising. But, should you choose not to register, enjoy our content nonetheless.
Click here to read the current and all the past issues:
Marketing Dimensions from Felber & Felber Marketing
Best wishes for a successful and rewarding 2010.
>
–
2020 Vision: Venture Investment Opportunities for the Next Ten Years
Focused on the regional core competency of
Power and Propulsion
Friday, January 8, 2010
11:30 Networking/12:00 Lunch Served/1:30 Adjourn
The Union Club –
Richard Stuebi works with a broad spectrum of public sector and private interests to promote commercial activity in advanced energy in the
Richard has nearly 20 years of experience as an executive, entrepreneur, and consultant in the energy industry, with most of the past decade focused on advanced energy technologies and business opportunities. He shares his perspectives on energy and environmental matters weekly at www.cleantechblog.com and his own Cleveland Foundation blog. Prior to his current involvements, Richard founded NextWave Energy, a professional firm helping client companies capitalize on new business opportunities involving innovative energy technologies, including strategy and capital formation.
Richard was also senior vice president at Louis Dreyfus, the global commodity-trading firm, and was a management consultant in the energy practice of McKinsey & Co. He earned degrees in economics from the Massachusetts Institute of Technology and
Member: $25 with reservation/$35 without reservation
Non-member: $45 with reservation/$55 without reservation
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
Reservation Form – Luncheon Meeting –1/8/10
Name: Company: ______
Guest: Company:
Phone:
Enclosed is $____ (____members @ $25; ____ non-members @ $45)
Make check payable and mail to: Ohio Venture Association
Phone 216-566-8884 Fax 216-696-2582 E-mail admin@ohioventure.org