(Congratulations to our former intern Cindy Deng)

News Release

FOR IMMEDIATE RELEASE

Kent State Student Earns YouToo Social Media Scholarship from Akron Area Chapter of Public Relations Society of America

Kent, OH – April 12, 2014 – Last week, the Akron Area Chapter of Public Relations Society of America (PRSA) awarded a $1,000 scholarship to Cindy Deng, a senior public relations major at Kent State University, from funds raised at its award-winning YouToo Social Media Conference.

YouToo Scholarship applicants must be full-time students majoring in public relations or communication and currently attending Kent State University, a member in good standing of the Kent State chapter of Public Relations Student Society of America (PRSSA), and serving in some capacity to help prepare for the YouToo Social Media Conference, which is held at Kent State each April.

A committee of professional judges review applications and rank candidates based on the following criteria:

• 30 percent on participation in PRSSA or other extracurricular activities
• 30 percent on overall quality of writing and presentation samples
• 20 percent on grades in the major
• 10 percent on classes taken in the major
• 10 percent on faculty recommendations

Deng’s dedication and hard work in the field of public relations has brought her many great opportunities and honors. She served as PRSSA Intercampus Liaison for the 2012-2013 school year and is currently the PRSSA president for the 2013-2014 school year. Deng was also invited to participate in the 2013 PRSSA Bateman Case Study competition where she and four other PRSSA members developed an anti-bullying campaign at a local secondary school. This February Deng was awarded the David L. Stashower-Marcus Thomas, LLC, Rising Star Internship Award by the American Advertising Federation-Cleveland Education Foundation.

In addition to her PRSSA involvement, Deng served as a mentor for the Provost’s Leadership Academy where she guided and assisted freshmen members in developing a research project they can present to the provost and then develop and implement on campus.

She has also interned at Felber PR & Marketing, a PR and marketing firm in Twinsburg and worked as a communications assistant for University Libraries at Kent State University. Deng’s interest in PR stemmed from her admiration for journalism in high school where she was a reporter and editor of an award-winning school newspaper, The Orbiter.

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The Akron Area Chapter of Public Relations Society of America is part of the world’s largest organization for public relations professionals helping to advance the profession and the professional. Its nearly 115 local members represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. For more information, visit www.akronprsa.org. The award-winning YouToo Social Media Conference is a professional development workshop hosted annual by the chapter.

Media Contact: Jennifer Kramer, jlkramer@kent.edu, 330-672-1960 (o), 330-714-8302 (c)

So, you have heard social media builds brand, creates buzz about your company and can add communication channels directly to customers. Did you know you can greatly enhance this process around a trade conference or special event?

We have found that the social media activities that utilize these three principles yield results:

What to talk about, who to follow, who to retweet (repost).

What to talk about and how you say it matters. First, make sure your message corresponds with the reason for attending and/or exhibiting. Are you introducing new products, holding demonstrations at your booth or targeting a specific attendee? Consider short posts such as Demonstration: floor coating for contract mfg. facilities, booth 312, 3 pm. Or, see the Wonka 2000 at booth #4511. The latest in confection development. You can also promote special drawings, traffic building programs or key events such as press conferences and speaking engagements.

The next tactic is specifically designed to expand your social media universe (or in old terms, your audience). We suggest following all journalists and media participating in the conference. Simply following them puts your firm (and your Twitter handle) on their radar. Also, see who else is posting. Target the circle of influence folks. Yes, they exist here too. These are the ones that are posting relevant material, have many followers and that others have also chosen to repost (their content). You may not want to follow competitors, but other noncompeting exhibitors at the show are great. They will appreciate the follow, may follow you back and even consider reposting your content.

So, this brings us to reposting. In the Twitter-verse, this is called Re-tweeting (the original post being a tweet). Facebook, LinkedIn and even Google+  have joined the game as well. We use any and all of these properties during our client’s social media campaigns. Want more followers (audience)? Be the organization that actively retweets others content. If they are having a press conference at their booth, retweet it. They will appreciate it and most likely return the favor on your posts. This applies to coveted media who are also posting at the conference.

Bonus: How in the world do you know who is posting what during a 72 hour event? Ever seen this #? It’s called a hashtag (as in this blog post is #informative). A hashtag is used to create a simple search tool for those in the know. Check the conference website and I bet they have established one for the show. They are free, no one has to register them and they can be about anything. We created #commercialmaintenance for our client @Bldg_Maint. We add this to posts and people are starting to adopt it for their post. Setup a search and you will see every post for your conference (if they are using the hashtag). Note, those in the know and ones on the cutting edge, a small population, will be here. You will be playing with the top communicators in your industry. Lastly, and most importantly, you need to be monitoring these activities hourly during your conference. We have many tools we use to do this for our clients and often coordinate this tactic so they can concentrate on their speaking engagement and the visitors to their booth. Happy tweeting!

Rob Felber, President of Felber Public Relations & Marketing is responsible for the development and implementation of measurable advertising and public relations campaigns for manufacturers.  RobFelber@felberpr.com or (330) 963-3664

                                                                              Media Contact: Robert Felber

Cost of Freedom Steering Committee

                                                           Phone (330) 963-3664 x1

FOR IMMEDIATE RELEASE                                                  RobFelber@Felberpr.com                                                        

FREEDOM 5K RACE & MEMORIAL MILE WALK TO RAISE FUNDS FOR COST OF FREEDOM TRIBUTE

Proceeds from event donated to Twinsburg VFW Post 4929 to assist in their commitment to bring the Cost of Freedom Tribute to Twinsburg July, 2015

Twinsburg, OH, August 7, 2013 – Twinsburg VFW Post 4929 to host Freedom 5K Race & Memorial Mile Walk Saturday, September 14, 2013. Participants will gather for packet pickup at Glenn Chamberlin Park (near the Twinsburg Community Center), 10260 Ravenna Road, Twinsburg, Ohio 44087 at 8:30 am. Event starts at 10:15 am (walkers) and 10:30 am (5K runners). Cost for event are 1 mile walk pre-registration of $10 (race day $15) and 5K run pre-registration of $25 (race day $30). Online registration and more information at www.TwinsburgVeterans.com. Deadline for online is September 9, 2013. Participants pre-registered before September 9^th will receive a t-shirt. Race tag timing provided by Champ Racing.

Many sponsorships levels are available. Current Gold sponsors include Cleveland Clinic’s Twinsburg Family Health and Surgery Center and South Pointe, University Hospitals Ahuja Medical Center and the Procop/Esser Family. To sponsor, please contact COFTfundraising@gmail.com

Join your local veterans, police and fire departments, neighbors and friends for this fantastic special event. Fun for the entire family! Residents from all communities are welcome. Post-race activities include military and safety forces vehicles, music, a balloon artist, chair massages, raffle baskets, snacks and more. Net proceeds from this event will be donated to the Twinsburg VFW Post 4929 to assist in their commitment to bring the Cost of Freedom Tribute to Twinsburg July 1-5, 2015.

The race site will also be a donation location for items for our troops. On race day, please consider bringing any quantity of the following items with you:

*individual shampoos/conditioners/soaps/mouthwash   *Q-tips *deodorants   *dental floss *chap stick *travel size shaving cream *eye/ear drops *bug spray towelettes *toilet paper (single rolls or travel size) *small cans of tuna/Vienna sausage/sardines *dry powder drink mixes *small jelly *tea bags *beef jerky                                                       *fruit snacks/roll-ups/raisins/dried fruit/peanuts/trail mix **NO GLASS CONTAINERS**

 About The Cost of Freedom event

The Cost of Freedom Tribute features the American Veterans Traveling Tribute (AVTT). The exhibit travels the USA to provide a forum for members of the community to come together to honor-respect-remember all those whom we have asked to stand in harms way to protect and defend our great country and freedom as our way of life. They are the true American heroes and we have an obligation to pay tribute to them by celebrating the freedoms they fought for and stand to insure. There is no admission fee to see the wall. We encourage you to bring your children and educate them as to the significance of this important moment in history. The Cost of Freedom Tribute is a true depiction of the great sacrifices made throughout the history of our country.

The Twinsburg VFW Post 4929, a (501(c) 3 organization, is fortunate to be able to bring this event to Twinsburg, Ohio July 1-5, 2015. However, there are considerable costs to for the exhibit, related expenses and promotion of the event. If you wish to donate, please visit www.twinsburgveterans.com or call Joe Jasany (330) 425-7161.

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