>Marketing a Giant or Giant Marketing

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Whatever you call it there is no mistake that the 2008 Olympic Games in Beijing China has taken the world stage. From the impressive opening ceremony all eyes of the world are on China. This is their time and the international stage is set.
OK now that my intro is out there I must let you know I just watched the USA basketball team beat China in an impressive 101 to 70 victory. China started out strong and showed incredible speed and agility. This USA team took their professional stance and proved why we are being called the Redeem Team. Cleveland’s LeBron James was outstanding and made not only all of us in Northeast Ohio proud but the whole country as well. We wish him and the USA team well on our quest for the gold.

Michael Phelps beat his own record for his first 2008 gold medal. The marketing efforts we put into these games is equal to the Super Bowl. With this large of an audience we must make sure the spots are centered in strategic and creative ways. No time for second best. China has been outstanding in their marketing efforts leading up to these games and the lessons we take back when this is all over will be a model for the future. One World, One Goal for all of us. Please support our team and let’s discuss how the marketing and positioning of the most expensive Olympic Games will play out.

Bruce