>If you want your clients and prospects to remember your firm or organization longer and get higher ROI, then you must see this video.
We specialize in higher returns and recall with our signature “Dimensional Direct Mail Programs”. Call for details. 330-963-3664 x2.
Bruce Felber, MAS
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I had the pleasure recently of presenting a new session, with my colleague Sandy Yocum, to over 40 local chamber members on the subject of Marketing in the New Millennium. The focus of this presentation was to inform the participants on how companies and organizations are going to market in this fast-paced electronically changing world. See article.
Today more of us search the internet more often than reading traditional ads, searching the phone directories and even media broadcast for the products and services we desire. A company must have a web presence to be taken seriously in today’s world. When people search the internet they search by product, service, location and ranking. Ranking can be based on recommendations such as on Digg.com or how often the search is visible and how high on the list. Consider these facts:
Growth in the number of Internet Devices
1984 = 1000
1992 = 1,000,000
2008 = 1,000,000,000
How long technology took to reach 50 million users
Radio = 38 years
TV = 13 years
Internet = 4 years
iPod = 3 years (downloads hit 1 billion in 9 months)
Facebook = 100 million users in less that 9 months
The same rules still apply to web or TEXT marketing. Content is King. What we are changing is the delivery methods. Features, benefits, positioning and value proposition must all be considered just as in the traditional mediums.
In our presentation we spoke about the differences between SEO and SEM. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the natural or un-paid (“organic” or “algorithmic”) search results. SEO has traditionally been used by the “big” guys that need to go past Meta –Tag or key word searches.
Search Engine Management (SEM) are target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. As stated before Content is King. SEM can be used by almost any business along with traditional marketing to be able to play on the main stage.
SEO:
Focus on front page of Google
Believes websites should be optimized for Google
Goal should be high organic listing
SEM:
Creates a landing page
Also believes websites should be optimized for Google
Pushes all networks and search engines
Uses Pay Per Click
Uses organic listings
Ties to the fastest growing sites
A more targeted campaign,
Don’t overlook Social Media as a place to advertise. Facebook now received more daily hits then Google proving where people send their time. Consider this growth history – MySpace started the revolution in 2003. Facebook started in 2004 and as of July 2010 has over 500 million active users, 120 million active users in the US. On the average users spend 55 minutes per day on Facebook. Next be aware of the fast growing Mobile Marketing (TEXT) Field. Mobile marketing is one of the fastest growing forms of advertising because it is a perfect way to tell your raving fans about the latest specials, offers and information. Truly an engaging medium. Text messages are virtually always read and are completely opt-in, meaning you are not spamming your customers or prospects. People always look at their text messages much quicker than email messages. Your customers never leave home without keys, wallet and PHONE. Here are some facts:
152 billion text messages sent each month in the U.S.
3 to 1 cell phones VS computers
90% of text messages are read in 1 minute
57% of cell phone users text regularly, and growing each day
Mobile ad spend will be $115 Billion by 2013
In 2008 there were 270 million mobile subscribers in the U.S.
95% of all phones sold today have web browsers & 70 million use them regularly.
In our session we focused on new technology and we touched on 2D Bar Codes. I will talk about this in a future post. Keep in mind no method is the true king. A marketing strategy must be employed. Multiple touches must be used and tradition mediums are not dead. When combined they give you a winning combination. Print, broadcast, direct marketing, promotional marketing when used in combination will keep your ROI on track. Example: Print an opt-in text message on a promotional product and you not only engage the user in mobile marketing, but your permanent message is always working for you. Print ads and publicity combined will reinforce your message and touch the prospect much stronger. Just like doing an outline after reading a chapter in school the repetitive action will help keep the messages alive longer and stronger.
If your company or organization would be interested in this presentation contact me to discuss dates and time. brucefelber@felberandfelber.com.
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Summer: Hot balmy nights, outdoor fun, campfires, good friends and to complete the picture S’Mores. What would out nighttime fun be without this delicious concoction?
Wikipedia defines this treat:
A S’more is a traditional nighttime campfire treat popular in the United States and Canada, consisting of a roasted marshmallow and a layer of chocolate sandwiched between two pieces of graham cracker. S’more appears to be a contraction of the phrase, “some more”.
So now that I have made you hunger for this summertime favorite what do we so now. Well I have the perfect solution to those company and organizational events. How would you like to have a custom branded S’More package ready to handout to employees, customers, guests and trade show attendees?
Well feast your eyes and taste buds on this. A complete S’More delight customized with your branded message. Studies prove that involving more senses into a campaign you can capture and make a stronger impact to the recipient. Here you use sight, feel, taste, smell and evoke strong memories.
Interested? Contact Bruce Felber to find out how you can get this delicious item for your next event. And just to show you how popular this treat is… August 10th is National S’Mores Day.
>Contact me to find out how you can brand and communicate to a huge audience at almost any budget.
330-963-3664 x 2. brucefelber@felberandfelber.com
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Contact me to find out how you can brand and communicate to a huge audience at almost any budget.
330-963-3664 x 2. brucefelber@felberandfelber.com
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How many times in your life have you wished you could be treated like a V.I.P? When dealing with customers, we all want them to feel special and be treated the way we would like to be treated.
We have a new concept in branding and marketing that will assure you that your clients and prospects will always have that special attention. Our new VI.P. CONCIERGE CARD offers the recipient “personal assistance anytime, anywhere” through a live operator assistant available 24/7 every day of the year. Just call the toll-free number and your client be greeted personally by name and personal message by your company. And at the end of the call they will hear a small marketing message. The cards are also printed in full color with your brand and ad copy to make this a multi-touch product.
Typical questions the operators handle are weather forecasts, driving directions, dining recommendations, restaurant and event reservations, travel arrangements and the list goes on. The other important use is not just to ask questions, but to have a personal assistant who can remind you of appointments, purchase tickets, help with hotel arrangements and even help you find and direct that lost suitcase for you. Cards are used in almost every industry from banking, travel & lodging, education, membership and as a personal business card.
I recently used the card to help a visitor in town. I was leaving the local grocery store when I was approached by a lost traveler. The conversation went like this:
“Excuse me sir, but do you know if there is a liquor store around here?” I proceeded to tell him I was not sure and he said he was in town for a month working on an engineering project and wanted to purchase some cigars. He thought he would go to the local liquor store and purchase cigars. Well, since I did not have any immediate answers, I went to my trusty V.I.P. Concierge service. This is what took place: I called the toll-free number and was greeted, “Hello Mr. Felber and thanks for pulling up a chair with Felber & Felber’s Personal Concierge Service. How can I help you?” I then told the operator I was looking for a place to buy cigars and told her my city and zip code. The friendly operator gave me the name, phone number and address of a store about 5 miles down the road. I placed the call on speaker phone and the gentleman who needed the information wrote down the address and phone number. The operator then said, “Would you like a text or email of this information?” I thanked her and she said, “Thank you for calling Felber & Felber’s Personal Concierge service where everyone is treated like a V.I.P.”
This is just one of many examples of how this new promotional product and service can work for you as well. A custom printed card and message will be most appreciated by your customers and prospects.
So, are you a V.I.P? Call me for more information about treating your customers as a V.I.P.
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For those of you who are commercial freaks like me, you were more interested in the commercials than the Super Bowl game between the Saints and Colts. Were the commercials as great as previous years? My opinion – not really. There were definitely a few that receive special recognition but also a few of the big brands that just missed the mark.
After my 6th Annual Commercial Bowl Party was over, I watched the commercials again to make sure I heard and saw everything. Here is my ad meter (compared to USA Today’s Ad Meter ratings) in order of my favorites:
1. Volkswagen Punching – this commercial got the loudest laugh out of me.
2. Snickers – a nice surprise and who doesn’t love Betty White? Much better than their strange commercial they have been running in the last few months about “where does hunger go?”
3. Doritos w/ the dog collar – the best one of the Doritos series but not as good as the “rat” from two years ago.
4. Google – who says you have to be funny? Google scored a touchdown… people can relate they stuck to their brand.
5. E-Trade – between the wolf call and the name calling (aka milk-a-holics), I thought it was well done considering how long can E-Trade keep this campaign going?
Which ones were your favorites? I have to give an honorable mention to Teleflora, Bridgestone (Your Tires or Your Life/Wife) and the Budweiser human bridge.
I was pretty surprised by the various commercials that played on the insecurities or unhappiness of men… did Dove’s real women of beauty spark brands to take back their man-day? Do the underwear, pantless and mall sucker commercials really make you feel motivated to buy their brand now that they just insulted you? Those commercials were such a disappointment that they aren’t even worth adding to my other disappointed list:
1. Coke – what were you thinking? You had the best opportunity to clobber your opponent (Pepsi promoted online advertising and withdrew after 23 years of advertising in the Super Bowl). “Happiness” from drinking Coke could have been done better.
2. Budweiser – “fences don’t come in between friends” was okay but just didn’t move me like previous years.
3. Bud Light – I was looking forward to the house made of beer but it was like watching a movie that you know how it would end… boring.
4. Denny’s – once was enough.
5. Diamond Foods – no comment; it was that bad.
6. Focus on Family – way to take a risk and blow it. There was so much hype and people were ready to see what would happen and then the shocker – nothing happened. Big whoop in technical terms. They had such an opportunity (whether right or wrong) to “market” and they didn’t. I’d be curious to see the web stats on that one.
7. Go Daddy – its time for a new campaign.
8. Letterman – sorry Oprah, I love you but your acting during this commercial wasn’t the greatest. I expected more from this commercial considering the history between all three parties.
That is it for my recap. What are your thoughts on this year’s commercials? Are any of my favorites going to join the ranks of the classic Super Bowl commercials?
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Rob Felber recently presented Social Media – Then and Now. A group from the Cuyahoga Falls Chamber of Commerce listened and engaged with Rob Felber, President of Felber & Felber Marketing during their monthly Lunch & Learn held at the chamber’s offices.
Rob presented a comparion between traditional media and social media, a recap of 2010 predictions from key articles around the world and left the group with some key ‘Do’s and Don’ts’.
The articles used in the presentation are listed below.
Social media presentation – Rob Felber
Thank you for attending my presentation. Below are links to several articles I reviewed and referenced in my talk. I would be grateful for any comments about my presentation. Please post at: http://www.felberandfelber.com/useblog/2009/09/art-of-social-media-its-rapid-pace.html
All the best, Rob
http://mashable.com/2009/12/08/dell-twitter-sales/
http://www.entrepreneur.com/marketing/onlinemarketing/article204480.html
http://blog.nielsen.com/nielsenwire/consumer/talking-back-top-five-advertising-trends
http://www.perrymarshall.com/10-predictions-2010/
http://amyporterfield.com/index.php/2010/01/6-social-media-predictions-for-2010/
http://www.emarketer.com/Article.aspx?R=1007449
>Michelle Seeber was interviewed, for the second year in a row, by the Plain Dealer’s Janet Cho for the article:
Read the full article by clicking here: http://www.cleveland.com/business/index.ssf/2010/02/some_super_bowl_advertisers_us.html
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In the early days of the Internet, we were all enthralled with both the tractability of visitors and the ability to gather prospect information as they surfed our websites. Now that we all get tons of email newsletters and routinely visit websites for additional information, our attitudes towards constantly registering have changed.
So, it occurred to us, why did we restrict access to our newsletter just to registrants? Yes, we would love you to register so we can keep you informed of the latest tips and techniques in public relations, marketing and advertising. But, should you choose not to register, enjoy our content nonetheless.
Click here to read the current and all the past issues:
Marketing Dimensions from Felber & Felber Marketing
Best wishes for a successful and rewarding 2010.