Are you resigned to just sit back and wait for the onslaught of reporters, eager to speak with you? Here’s what most reporters will tell you: “If we’re interested, we’ll call you.” Here’s what they have told me off the record. “Seriously, I get hundreds of emails a day. If I don’t expect the email, […]
We need to be reminded, from time to time, that we’re humans. Every one of our five senses is important. As one of our favorite clients, Makuta Technics reminds us, there is nothing like “eyes on.” Michelle and I just returned from a two day trip to visit with them in their Indiana factory. […]
I recently got the opportunity to see president Rob Felber speak at the Urban League of Greater Cleveland on how to get the media to pay attention and what to do once they do. Every business should be transparent and showcase any newsworthy content to its key publics. But deciding what is newsworthy can be hard […]
Crain’s Morning Roundup Link.
In the previous post we discussed what most manufacturers often miss at trade conference; they miss the opportunity to impact their brand and expand company name recognition with their target audience. Now, you know that coordinated research and efforts to engage with the media covering a show is beneficial. So, now what? You may think […]
The show traffic was heavy. You made many appointments and even a few sales. Months of pre-show planning, training, traffic building promotions and creative booth design seems to have created success. So, what could you possibly have missed? You sponsored the cocktail party, hosted client dinners; you even held a demonstration on the show floor. […]
> Yes the official Earth Day is almost here, but every day should be celebrated as earth day. As a society that is the world’s largest producer and consumer we have a responsibility to help sustain out natural resources and our planet. Sustainability is more than just a word in our corporate culture but a […]
>You walk into a meeting of five people, and the instinct is to immediately hand them your business card. Don’t do it! Why? Because they didn’t ask for it. Promotional Consultant Today shares these strategies for making people ask for your business card Let me explain why that’s important. What happens when we give out […]
>Wow! What a start to 2011. This should be a year of renewed energy in marketing by evidence of the current activity in the marketplace. I said I would report from our national convention held in early January, but so many new campaigns have prevented me from writing until today. As promised here is a […]
>Now that you have all recovered from the holidays, crazy weather patterns and the year-end push it is time to renew your creativity. Let us all go into the new year with a positive attitude with conviction. Ask yourself the following: Can I do more to help my clients?Can I be more creative?Can I look […]