This week’s Tactics Thursday video is all about how to make a strong content strategy through the process of content mapping. You’ve heard it before: content is king—and the way to create relevant, consistent content is by creating a content map. Content marketing is not a short-term campaign. Just like the manufacturing sales cycle, […]
Are you currently utilizing pay-per-click ads in your marketing strategy? Are you seeing little lead conversion or ROI from your efforts? Creating an excellent pay-per-click ad is about more than writing snappy copy. It’s a mix of creativity and data-driven science that focuses on the right keywords, the right budget, the right pay per click […]
We see you there, cutting and pasting between spreadsheets, call reports, quotations and old RFQ’s. You’re diligently trying to market your manufacturing firm in the new virtual world. It all was somewhat manageable until we were all ripped from out cushy offices with docking stations and multiple monitors. Now, we’re struggling with our single-screen laptops, […]
Happy Tactics Thursday! Like each and every one of you, we are adjusting to our ‘new normal’ amidst the COVID-19 pandemic. While the Coronavirus has shifted the way that we operate our businesses and daily lives, there could be a silver lining in this for manufacturers. Now is an excellent time to revamp recruitment […]
We are living in a Coronavirus World and it is evident that this is only the beginning of this pandemic and its impact on our businesses. For today’s episode of Tactics Thursday, I will share 3 tips to shift your sales and marketing strategy during the Covid-19 pandemic: Trade Show Alternatives– While industry trade shows […]
This guest blog was kindly provided by Ty Haines, President of Manufacturer Solutions, LLC. Most of our customers are under $20M in sales and range from $500K to $7B. The top personnel laments are: Can’t get good people (hiring practices and attraction improvement needs) Can’t keep new people (leftover screening effectiveness and retention needs) […]
We are living in a Coronavirus World and it is evident that this is only the beginning of this pandemic and its impact on our businesses. It is essential that businesses adapt to working remotely when possible. This week’s Tactics Thursday video focuses on the 2 business tools we use to connect with prospects and […]
Inbound Marketing, and all sales tactics for that matter, require proper targeting of prospects. Lead generation is your ultimate goal – but who determines just the right lead. Consequently, the same targeting data is needed when researching manufacturing trade media for publicity and advertising alike. So, let’s learn How to Use Publication Media Kits to […]
Email automation is an incredible tool that allows salespeople to nurture prospects through the sales cycle efficiently. However, if used incorrectly, automated sales emails can be a relationship annihilator. We see email automation used the wrong way in our inbox constantly. There’s nothing worse than getting bombarded with lengthy emails about why you should use their […]
Panel discussions are often my favorite part of an event or conference because they provide audience members with a team of experts on a niche topic in a condensed and powerful format. If you’re managing an event that includes a panel discussion, it’s important to plan these carefully in order to have the event be […]