>China is going green

>This is an update to my, Red, white and blue… and green? blog.

The summer’s Olympics will have a different flavor to them, if you will. Taking off on the growing green trend, China will be using green fireworks, so they won’t, “blow up the environment.”

Click here to read this blog on Green Daily.

-K

>Toyota’s going solar

>Toyota Motor Company announced they are planning on releasing some of their next Prius Hybrid models to include solar panels on the roof of the car. The third generation of Prius Hybrids is set to hit market next year. Click here to read the full story.

So, what does this mean for everyone else? Clearly, if automotive companies want to stay competitive in this market they need to think of the economy and the environment. The pulse of the consumers who are interested in buying cars is relatively simple: gas efficient, environmentally friendly, reliable and moderately priced. If you miss any of these factors, you can’t compete. Toyota has an upstanding reputation in each of these categories and is well-known in the industry for that leaving their competition in the dust.

-Katy

>Red, white and blue… and green?

>The green trend has entrenched the automotive, business, decorative and pretty much any other market you can think of… including fireworks? It is true. The Washington Times released an article this week entitled, Greener rockets take off, promoting how new green fireworks are in the works as an effort to have a friendlier impact on the environment.

As the article states, these fireworks are “smoke-free as well as free of potassium perchlorate, an oxidant. Perchlorate, mixed with charcoal and sulfur fuel, is responsible for speeding up the fuel-burning process and achieving the fiery effects that awe a crowd.” Click here to read the full article.

Have a safe holiday!

-Katy

>It’s a bird, it’s a plane, it’s… a green airplane?

>Suspected to arrive to market by year’s end this green airplane, runs on electricity, seats two and can be yours for only $133,000. Will Hertz soon be in the Rent-a-Plane business? Read more about what the future holds for the aviation community.

>It’s not easy going green… Or is it? (Part II)

>

A few weeks back I gave simple ways to help the environment in your everyday life. So, what are some tips to help save the environment while you are at work?

  1. Be daring, go fax-less. Well, not entirely. Did you know you can now have desktop faxing and have those paper faxes now sent to your email instead of using paper? I urge you all to check this out.
  2. Think before you print. Do you really need to print off that email to show your coworker? If you find yourself pausing before you answer that question you may be guilty of it.
  3. Recycle. Bring a paper bag to work and encourage everyone you work with to recycle. For instance, did you know for every glass bottle recycled, we save enough energy to light a 100 watt light bulb for 4 hours?

More green tips soon!

-Katy

>It’s not easy going green… Or is it?

>Pop Quiz: What do the following things have in common? Adopting an animal, cutting back on fast food and researching your comunity. Give up? These are all ways you can improve your “green” contribution to the environment.

Let me explain. We here at Felber & Felber Marketing are on board with becoming more green. Extensive research and strong attempts will be made as we enter into this area. Your patience is requested as you are witness to our trials and errors. But for now, here is what we can report.

The times of simply using recycled paper, carpooling and recycling aluminum cans have passed by. The present day green trends have exploded across neighboring communities and into the corporate world. If you are wanting to go green, but aren’t real sure here are a few things to get you started:

1. Turn off lights. Are you leaving the room for awhile? Are you turning in for the evening? Turning the lights off will save large amounts of energy over the course of a year. Multiply that by ten years… that’s a lot of energy savings. (And costs!)

2. Get others involved. It is true what they say, there are strength in numbers. Volunteering for an environmental organization is easy and very beneficial. Ask a friend to come along, your environment will thank you.

3. Educate yourself. Do you know how bad batteries are for the environmet? Once thrown away, they will break down and leak hazardous materials into the waste collection areas. Instead, try using rechargeable batteries or sending the batteries back to the companies citing your concern for the environment.

Stay tuned to our Adventures in Marketing to see what else you can do to help the cause.

-Katy