Simple question, with a not-so-simple answer. We ask this question to our customers and prospects alike, and the answer will surprise you. As manufacturing companies build their marketing plans, they use email marketing drip campaigns, industrial public relations, inbound content marketing, and advertising tactics. Now, you might be thinking the answer is sales, and […]
Case studies provide your manufacturing company an incredible opportunity to showcase your expertise, product value, and customer service. While testimonials are great, case studies go a step above by highlighting a customer story from start to finish. Continue reading to learn some key tips to make your case studies stand out and resonate with your […]
Whether you are targeting business owners, financial executives, salespeople, or engineers, your writing must always focus on your audience. One particularly difficult audience to target is engineers. Whether they are mechanical, electrical, civil, or chemical, all engineers like facts, not fluff. Engineers, especially those under 40, have taken to the web to research, find […]
Top B2B manufacturing salespeople understand the power of optimizing their daily work routines to sell smarter, not harder. Below, we’ve compiled a list of our top 5 Google Chrome extensions for B2B manufacturing salespeople that boost productivity, optimize the sales process, and allow you to build deeper relationships with prospects that ultimately, lead to […]
When manufacturers mentioned relationship-building years ago, the first thought that would come to mind is holding multiple face-to-face-meetings with key stakeholders. Fast-forward 2021 and, well, you know that storyline! However, over the last decade, many manufacturers have shifted their sales strategy digitally to attract more leads, build relationships with prospects through content and email nurturing, […]
Are leads from pay-per-click, social, or LinkedIn really worth it? Your business needs sales. Attracting more prospects seems simple enough. In the past, you invested in tactics such as trade shows. You scanned badges and made appointments right on the spot. You were able to show your machinery and products. Maybe you even held live […]
A strong, lead generating inbound marketing plan must include content that helps prospects in all stages of their buying process. Below, learn 7 types of content you should implement now for ultimate success. After the year we just came through, we now know that we can accomplish much more than we thought just 12 […]
Let’s face it; your customers are tired of distant and detached corporate websites. Now, more than ever, they want to be engaged in conversation and find valuable information with ease. We say it all the time; people want to buy from people, not from companies. Keep reading to learn three ways to humanize your […]
Salespeople around the world just might be able to exhale a collective sigh of relief. Why? Because today there are more effective strategies to reach buyers at exactly the right time in their purchasing journey, than conducting endless (and frustrating) cold calls. First, let’s define what a cold call is. Cold calling is a traditional […]
In July of 2018, I was approaching 4,000 connections on LinkedIn. A mere year and a half later, I’m approaching 5,000 connections. For perspective, read: Reaching 4,000 Connections on LinkedIn– What I’ve Learned In business and life, it’s simply about helping. Helping people connect, helping them get introduced to potential employers, and helping people grow […]