>Today’s word of the day: Ambush Marketing Definition of Ambush Marketing: An attempt, made deliberately, to gain the benefits of being associated with a major event (such as the Olympics) without being a licensed and official sponsor of the event, or without paying the fees associated with official sponsorship.
>The answer is yes. Branding has moved beyond the traditional print, TV, and radio circles. Now what we present in our overall look can set the stage. See the recent article in Corporate Apparel Magazine http://www.corporateapparelmag.com/profiles.php?id=24. I would welcome your comments. Bruce
>How many of you have seen this back to school JCPenney commercial? Quick, name that 80’s flick! If you said The Breakfast Club, you are right on. This commercial is quite clever and instantly brought a smile to my face remembering the movie… complete with a new, trendy version of “Don’t You Forget About Me” […]
>Today’s word of the day: Mobile Commerce Definition of Mobile Commerce: Otherwise known as M-Commerce, the complete access to internet from a mobile device, typically a cell phone or a PDA. This wave of technological advancement has been made even more popular from the iPhone explosion!
>Today’s word of the day: Business Plan Definition of Business Plan: A document articulating a new business idea used to gain interest from potential investors and to serve as a guide for the team in building out the business. This will particularly focus on the overall idea, the executive management team, the marketing mix and […]
>Today marks the first day for Keno in the state of Ohio in over 700 locations. Pretty much anywhere that you can buy alcohol, sit on a bar stool and watch the Indians win (or lose) is taking part in this online bingo-like gambling game. What does Ohio get out of it? An estimated $73 […]
> In today’s competitive world businesses are always looking for ways to stretch their marketing dollars. One way that is to participate in community events. Like trade show environments you can see more people with less dollars and increase engagement. Engagement is the key to this atmosphere of sales and marketing as involvement with your […]
> Its official… you are seeing DOUBLE. No, you aren’t going crazy. It’s the annual Twins Day Festival! Here in our hometown of Twinsburg, this weekend we’ll be doing double-takes as this city plans to welcome twins from across the world. Last year, 2,034 sets of twins attended the festival… So what does this have […]
> Ah, the old argument of too many billboards around the city is back in the news again but this time with a new digital twist. Since Clear Channel debuted its digital boards in Cleveland (little known fact… Ohio is often seen as consumer test market) in 2005, the anti-billboard people went nuts. Did you […]
>The word of the day is: Exploratory Research Definition of exploratory research – A strategic research design which emphasizes gaining ideas and insights. -K