>When we develop brands from scratch, we often develop a personality to the brand – what does it look like, where does it shop, what books does this brand read, etc. It’s common to address every aspect of what a brand would be if it was human. Does your brand have kids in high school […]
>Today’s word of the day: Rich Site Summary or Really Simple Syndication (RSS) Definition of RSS: Using XML format, this is a way of distributing dynamic content to a set of subscribers. The dynamic content is usually distributed via blogs, news organizations, etc.
>Children in Copley Township will be greatly disappointed on the hot days left in summer. Copley’s trustees have decided to ban ice cream trucks as they are considered transient vendors. This resolution (excluding religious, charitable or school groups) was approved on June 23rd and has upset a number of children in Copley. “The ice cream […]
>Do you know how you drive? I mean, do you honestly know your habits? Pay attention next time you drive. I’ll bet you’ll find it interesting which habits you have that you are completely unaware of. For example, when I drive I seldom will watch the car in front of me. Instead, I watch the […]
>Word of the Day: Pull Quote Definition of Pull Quote: a quotation, or statement, separated from the rest of a document. This quote, or statement, provides a uniquely positive statement that emphasizes a point in the rest of the document.
>For those of you who think that logo design is easy, think again. Firms can spend hundreds of hours on designing logos that best represent brands. Why does it take so long and so many drafts? For every use of color, line stroke, icon or size, there is a meaning behind it. Take for instance […]
>Word of the Day: Captcha Definition of captcha: a type of challenge-response test used in computing to ensure that the response is not generated by a computer. (Definition for Dummies: The computer generated boxes that you have to enter in the ID before submitting!)
>I remember when I was in 6th grade, went on a bike ride around my neighborhood and caught two boy friends of mine smoking. They warned me not to say anything, and I didn’t… and it really didn’t matter. In my past life as a manager, I caught two of my work friends leaving mid-shift […]
>Today’s word of the day: Aided recall Definition of aided recall: A research method that is frequently used in determining what consumers remember about a specific advertisement they have seen or heard.
>Today’s word of the day: Linkrot Definition of linkrot: A website previously accessible at a designated URL that is no longer reachable at that same URL due to a movement or deletion of the page. In reference to my previous “Word of the Day” blog on a monopoly.