>Narrowcasting: Using TV or radio (broadcasting medium) to appeal to people of different interest. One of the main reasons I became interested in advertisement and marketing was from the persuasion of advertisements of TV and radio. They are always trying to persuade you to think one way, or act another. It fascinates me how the […]
>DAGMAR– Goals set for a campaign are easily met. Sure it is easy to set goals in life but, the hardest thing is to go through with them. Think of the definition, your life is the “campaign” and you set goals to make it “the perfect campaign”. In order to achieve your perfect campaign you […]
> House Peters Jr., otherwise known as “Mr. Clean,” died yesterday at the age of 92 years old. “Mr. Clean, Mr. Clean…” was a great jingle, one lasting for fifty years. And who says advertising doesn’t work? May he rest in peace. ~ Michelle Hirsh, Felber & Felber Marketing
>Today’s word of the day: Defrag Definition of defrag: the process of compressing files on a hard drive to improve speed and efficiency. Make sure you defrag your computers at least once every two weeks!! -Tali
>Hello everyone, My name is Tali, and I am an intern with Felber & Felber Marketing for the Fall semester. During my internship, I will be working on marketing and different aspects of P.R. I was first attracted to advertising and marketing when I first realized I wanted to send messages to people through commercials. […]
>Today’s word of the day: mindshare Definition of mindshare: Having a company hold the public’s attention and remain top of mind. For example, a few years ago KFC had a commercial out that included a high pitched shreaking noise throughout the majority of the commercial. A friend of mine complained about how annoying it was […]
>It is that time of year again when the Streetsboro Area Chamber of Commerce will present their annual Community Showcase. This event is “free to the public” and will feature Business Booths, Craft booths, Taste of Streetsboro and Entertainment. This year it will be held at the Middle School and runs from 10:00 am to […]
>After a week spent in Las Vegas and San Francisco, one thing is certain – there is no where like the west coast. It’s true what they say out there: California is a lifestyle in itself. As you can imagine, the marketing structure in Las Vegas is centered on being very loud and exceptionally large […]
> After months of hearing about Twitter, I finally did it. I signed up for Twitter. You can following me here: http://twitter.com/hirsh So, how does this social media fit in with marketing? It helps you create and keep your personal or professional brand top-of-mind. Companies can get a glimpse into their target audience. One can […]
>The first two days here in Boston has been very full. We have made 6 presentations to the class (or companies as we call them) and I find them to be extremely engaging. The topics range from understanding and setting strong outcomes to the creative process. They are all working on the case study and […]