>So we all have our favorites. Kind of like Pepsi or Coke, right? I just saw a fun, clever commercial for “The World’s Purest Taste Test” by Burger King. Basically BK’s Thailand commercial is about how BK traveled to a place where the word “burger” doesn’t exist, documented which burger people liked better – Whopper […]
>Hello AIM readers. Continuing from my last entry regarding advertising in slow economic times I came across an interesting article and a study. (Reference Advertising in Tough Economic Times By Pete Michuda (EZine Articles.com) How to market in tough times? Take advantage of the opportunity! Economic downturns are Darwinian events in the marketplace. The weak […]
>Ok we have all either heard or experienced the following – “When the economy is down cut or decrease the marketing budget.” This is a very common thought, but one that can cause more problems now and especially in the future. The concept in marketing is to increase ‘market share’ or at best maintain it. […]
> Getting ready to hit the job market for your first position in advertising, marketing or public relations? Looking for your next gig? Either way you will need to show your stuff. You’ve spent many late night hours toiling over college projects and, in the real world, client deadlines. Besides the heartburn from two pots […]
>Our own Bruce J Felber, MAS, has been elected to the Promotional Products Association International (PPAI) Board of Directors for a four-year term beginning in January 2009. A membership of 7,500 global members elected Felber to the 19-member board in addition to another promotional consultant and two industry suppliers. Did you know?A 25-year veteran of […]
>Ok ghouls and goblins it is your time. In case anyone did not realize today, October 31, 2008, is Halloween. This means you have an excuse for dressing up and playing pranks. It is also the time to enjoy sweets (your dentist will love this) and look into innocent faces as they say “trick or […]
> A few months ago, Rob Felber was interviewed about Ohio’s business environment. The interview was just released last week! Learn more about what Ohio has to offer to those who work and want to have some fun too. ~ Michelle Hirsh, Felber & Felber Marketing
>But instead, I was in the middle of typing the post when I closed Internet Explorer with Snapple’s website up and 30 more websites opened… it wouldn’t stop loading! Do NOT try this at home. So, let’s try this again! I’m a huge fan of Diet Peach Snapple. I Love the stuff and used to […]
>We are closing in on the November ’08 elections and it is an understatement to say it is business as usual. We are facing the most significant election of modern times. With our financial future and our basic way of life being challenged this is when all of us must step forward and make voting […]
>We all love playing with different typefaces – they make us understand the document or ad better… is it serious, playful, cheerful, dramatic, old school, fancy, etc? Designers could spend hours making sure the type is just perfect, meaning that it sets the tone, is readable and even desirable. But have you ever thought about […]