>Say No to Tchotchkes and Yes to Promotional Products
>Our very own Bruce Felber was quoted in “Take Advantage of the Downturn” about why you should use promotional products during this poor economy. Check it out!
Author Archive for: robfelber
Entries by Rob Felber
>Cleveland’s Advertising, Mar-com Industry
>For those college students who think that if they want a career in advertising they have to move to Chicago or New York… you are wrong! We, meaning Cleveland, finally have the stats to prove Cleveland has a strong marketing-communications industry. According to this article by The Plain Dealer, our industry employs more than 39,000 […]
>Something to hold close
> If you had asked us, last quarter, “what will be the most popular service being requested from our firm during a recession”, I would have told you it will be public relations. Although a slow burn, with the time it takes to build editorial relationships, story interest and content, for all that, publicity can […]
>Favorite Super Bowl Commercial
>Hello everyone! I hope you all had a great time watching the super bowl, and congratulations to Steelers fans. Since I am working for a marketing firm we thought it would be fun to get the younger generation’s opinion on the commercials. My favorite commercial is the one with the two Potato Heads driving… Mrs. […]
>PROMOTIONAL PRODUCTS AND OBAMA
>It has been about week since I returned for the annual convention of the Promotional Products Association International (PPAI) and as promised I would report on the event. Well I actually have some real life examples to share with you on where and how effective promotional products are used. During the Inauguration of President Obama […]
>The "People" didn’t "Ethically" treat their vegetables
>So as we gear up for Super Bowl Sunday, the buzz is all about PETA – you know, the “People for Ethical Treatment of Animals” organization who last year started debuting racy magazine ads. Well I think they’ve outdone themselves. According to this article on clevelandleader.com you can read all about the controversy and if […]
>2009 is now underway
>Here we are January 14, 2009 and the year is already up an running. So where am I? I am at the Promotional Products Association International (PPAI) annual Expo in Las Vegas. This event is where promotional professionals gather to foster new and creative ideas to bring to our clients. There is something for everyone […]
>Happy New Year!
>I want to wish all of our readers a very Happy & Prosperous 2009. It is with great anticipation that we say goodbye to 2008, especially the last few months, and hello to 2009. We have so many changes on the horizon so let us all stand together to rebuild our country and individual lives. […]
>Gotta Love Lists
>Who doesn’t love a list of top ten weight loss tips, best new year’s resolutions and banished words… wait, what? Yes, there is a list of banished words. As public relations professionals, we can appreciate strange lists like this one: Lake Superior State University’s List 2009 List of Banished Words. In 1975, the LSSU public […]
>Don’t accept the doom and gloom you hear about the recession
>Last week I conducted a seminar for the Industrial Round Table of the Streetsboro Area Chamber of Commerce. Our theme was ‘We refuse to participate in the recession – how about you?’ I partnered with Jim McClintock a sales training coach with The Training Center in Chagrin Falls. We both spoke about the sales and […]