Consumer brands have been using social media for years. Collecting likes, creating conversations, providing incentives, and creating contests to engage the customers with the brand. Meanwhile, B2B brands have not been as quick to join the social media bandwagon. In the B2B workplace, social media is just as important as it is with B2C. However, […]
Let’s be honest: the typical customer of a manufacturer isn’t the most social media savvy person on the internet. Still, we know that social media is a necessary part of the modern business world, but it is really worth all the hype? The answer is yes, but only if it is used wisely. Facebook Facebook […]
When was the last time you gut-checked your marketing strategy with the question “What do we want them to do?” Think about your strategy. Whether you are using traditional push techniques such as direct mail and print advertising or pull tactics such as search engine optimization and trade shows, do you really know what you […]
(Congratulations to our former intern Cindy Deng) News Release FOR IMMEDIATE RELEASE Kent State Student Earns YouToo Social Media Scholarship from Akron Area Chapter of Public Relations Society of America Kent, OH – April 12, 2014 – Last week, the Akron Area Chapter of Public Relations Society of America (PRSA) awarded a $1,000 […]
Are you ready for Manufacturing Madness? Felber PR & Marketing is a proud sponsor of the Smart Business Evolution of Manufacturing Conference Thursday, February 20, 2014 at the Advanced Technology Training Center at Cuyahoga Community College The 2014 Evolution of Manufacturing Awards recognizes Northeast Ohio manufacturers that best demonstrate their ability to adapt to the changing […]
So, you have heard social media builds brand, creates buzz about your company and can add communication channels directly to customers. Did you know you can greatly enhance this process around a trade conference or special event? We have found that the social media activities that utilize these three principles yield results: What to talk […]
Remember those humorless military twins in Good Morning Vietnam? These military intelligence drones were constantly redlining or editing the news that shock joc, Adrian Cronauer, portrayed by Robin Williams, wanted to read on the air. The reports came across the tele-type or wire service. While your news may not turn the tide of a war or soften the […]
Register through Eventbrite September 24th, 2013 7:30-8:00 Registration & Networking 8:00-9:00 Speakers 9:00-9:30 Networking Are you a manufacturer always looking for new strategies to gain a competitive edge? Join us and bring your business cards because everyone –Genus Solutions, our partners, and attendees – will be ready to Learn & Connect. Our goal tomorrow is […]
Register now: http://t.co/WhtSdOpbiz This group is geared to manufacturing decision makers. What will you do to improve business in 2014? Join our discussion of thought-provoking strategic and tactical business concepts that can be further researched and implemented to improve your business in 2014. Networking will be a vital component of each event with ample time before […]