Entries by Chelsea Poore

The Impact of Employee Milestones and Features: A Grand River Rubber and Plastics Content Case Study

The Impact of Employee Milestones and Features: A Grand River Rubber and Plastics Content Case Study The Felber PR & Marketing team recently performed a case study to determine how well-received employee milestones and features are for our client, employee owned Grand River Rubber and Plastics. We work with them monthly to feature individuals who […]

Secure Your Story: Master Trade Magazine Editorial Guidelines

Just as you research and study what your prospects and customers value, you need to understand what each individual trade publication values. Equally important is understanding how they compete against other publications. Why Understand a Publication’s Competition? Why should we care who a publication competes with? Think about it this way. Trade publications compete for […]