PMI Industries, Inc., an underwater cable solutions company, had a strong focus on delivering excellent services to its customers and recognized the need to elevate their digital presence to stay competitive in the marketplace. Their website was functional but lacked a modern Search Engine Optimization (SEO) strategy and did not reflect the full potential of […]
The Impact of Employee Milestones and Features: A Grand River Rubber and Plastics Content Case Study The Felber PR & Marketing team recently performed a case study to determine how well-received employee milestones and features are for our client, employee owned Grand River Rubber and Plastics. We work with them monthly to feature individuals who […]
Just as you research and study what your prospects and customers value, you need to understand what each individual trade publication values. Equally important is understanding how they compete against other publications. Why Understand a Publication’s Competition? Why should we care who a publication competes with? Think about it this way. Trade publications compete for […]