Archive for month: September, 2020

At Felber PR & Marketing, content development has been our bread and butter since 1993. We were early adopters of blogging and you can search our company blog posts back to 2008! While the world has changed tremendously since then, much of our manufacturing content is as relevant today as it was back then. Keep reading to see some of our best blogs from the last 12 years!

Best Inbound Marketing Content

Felber PR helps business to business manufacturers impact lead generation with inbound marketing and has been a proud HubSpot Agency Partner Since 2016. Check out our client reviews in the HubSpot Partner Directory! Over the years, we’ve posted considerable content on inbound marketers for manufacturers. 

Here are a few of our favorites: 

1. The 5 Biggest Inbound Marketing Mistakes Manufacturers Make 
2. How to Convince Your Stubborn Manufacturing CEO to Invest in Inbound 
3. Why Manufacturers Should Utilize HubSpot
4. Why Your Pay-Per-Click Ads Aren’t Working
5. Why Manufacturers Should Invest in Digital Advertising Right Now 

 

Best Public Relations Content 

Public Relations is at the core of everything we do. Since 1993, our firm has represented business-to-business manufacturers and given them the recognition they deserve. Public relations tactics remain a powerful tool to improve brand awareness, establish manufacturers as thought leaders, and drive better prospects to your website. 

Here are some of our best PR blogs: 

1. Why Manufacturers Need PR in a Digital World
2. Manufacturing Media Interviews: How to Ace Them
3. How to Use Publication Media Kits to Target Better Prospects
4. Extend the Reach of Your Media Hits with Social Media
5. Trade Shows for Manufacturers – Maximize the Three Most Important Stages

Best Manufacturing Sales Content

At the end of the day, sales are the bottom line B2B manufacturers. We are a sales-focused PR and inbound marketing agency. We work with our clients to automate their sales process through great targeted content, email automation, and real-time data.

Here are some of our best sales blogs: 

1. How to Write Automated Sales Emails that Don’t Feel Generic
2. Automating the Manufacturing Sales Process with Inbound Marketing 
3. How to Adapt Your B2B Manufacturing Sales Strategy for the COVID-19 World
4. How to Create Downloadable Content Offers that Generate Leaders
5. Why Video Should Be a Part of Your Manufacturing Sales Strategy

 

Best of the Felber PR & Marketing eBooks

At Felber PR & Marketing, we believe that knowledge is power and we strive to educate our customers on the B2B manufacturing marketing and sales best practices. We compiled eBooks to share our best-kept secrets.

Check out our best eBooks below: 

1. The Industrial Manufacturer’s Guide to Inbound Marketing
2. Trade Shows for Manufacturers eBook
3. The Manufacturer’s Guide to Public Relations
4. Leveraging LinkedIn for Manufacturers 2.0 eBook

We hope you enjoyed this walk down memory lane of our ‘best of the blog’ over the years. Interested in learning more about B2B manufacturing marketing and sales? Subscribe to Tactics Thursday to receive a new sales or marketing tactic every week!

Are you a manufacturer seeking to connect with prospects, increase brand awareness, and generate qualified leads that ultimately convert into customers? Keep reading to learn 3 B2B manufacturing marketing strategies that can help you do that!

1.Utilize Influencer Marketing to Grow Your Brand’s Following

Manufacturing decision-makers more often than not will make purchasing decisions based upon recommendations from industry experts and their peers. Many of our manufacturing clients have seen success by utilizing influencer marketing strategies. 

To start, meet with your marketing and sales teams to make a running list of industry influencers. Industry influencers are not necessarily individuals with gigantic social media followings; rather they are people who are considered ‘thought leaders’. 

We suggest ‘micro-influencers’, meaning industry leaders with under 10,000 followers on their social media channels, but with high engagement from their audience (which aligns with YOUR target audience or “persona”.) 

Contact your target list of influencers to discuss collaborating via guest blogging, co-presented webinars/events, and social media post strategy. When reaching out to influencers, it is important to have a clear understanding of what marketing tactics would be mutually beneficial. 

2. Develop an Event Marketing Strategy

Events are tried and true ways to generate leads and close sales. However, it is important to have a clear strategy behind your events. When considering participating or hosting events, start with your goal in mind. For example, if your goal is to build stronger relationships with prospects and shorten the sales cycle, self-hosted events like webinars, small-group plant tours, or live video demos could be a great option. If your marketing goal is growth, large events like trade shows or conferences can generate a large number of leads. 

At the forefront of any successful event is the promotion strategy. Pay-per-click ads or social media advertising (especially on LinkedIn), could be a great way to generate new leads from your events, while email marketing is the best way to get existing prospects in your database to register for your event. 

Once you’ve started your event, encourage your audience to post about it on social media, further impacting registrations and getting the buzz started. 

3. Enhance Lead Capture and Email Automation

It is essential to have a strong lead capture strategy to identify who is on your website and then, have a solid email automation strategy prepared to nurture those leads and turn them into customers. For more, read our blog The Power of an Automated Marketing, Sales, and Service Platform. 

Our clients utilize HubSpot to automate their sales process. HubSpot is a powerful tool that captures leads in one easy-to-use platform, and tracks all contact interactions back to their first visit to your website.  Valuable information for your sales team, such as the contact’s website page views, content read or downloaded, and email read is automatically logged. 

When a prospect fills out a form on your websites, that prospect will automatically be enrolled into a workflow (automated email campaign) based upon the product, service, or topic that prospect is interested in. Thus nurturing the prospect and building a relationship, all the while providing interesting, relevant and informative content. 

At the core of what we do, we believe that each prospect should have a personalized experience with your brand. By utilizing the lead generation strategies in this blog, your manufacturing company will build brand awareness, generate better leads, and close them as customers quicker and more efficiently. 

Check out these helpful related blogs to learn for great B2B manufacturing marketing tips!

• Why Manufacturers Should Invest in Digital Advertising Now
• How to Develop Strong Downloadable Content that Generates Leads
• How to Develop a Successful LinkedIn Content Marketing Strategy