>Buy Me Some Peanuts and Cracker Jacks!

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Play Ball this summer with a hot new promotional package. The Home Run Gift Box includes a promotional synthetic baseball, a 6″ baseball bat pen and a baseball key chain with a box of Cracker Jacks and a bag of David sunflower seeds in a gift box. Your logo/message printed on baseball key chain, baseball bat pen and baseball.

Perfect for company outings, behind the fence parties and promotional direct mail with a sports theme. Special pricing starts under $20.00. For more sports or leisure related themes contact Bruce Felber at brucefelber@felberandfelber.com.

>One Second and a Heart Attack

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Ok the Cavs/Magic games are keeping my stress level up and my heart pumping. Is this good? Game one was tough as we shot ourselves in the foot too many times. Game two we adjusted much better and LeBron is the ultimate champion. Nice to see a game winning buzzer beater, but to win the series we need to play our second half with the same focus and energy as the first half. Don’t get me wrong I am happy we won, but would like it to be a bit more comfortable. Yes we are now playing with the big boys and we have the stuff to do it right. Just like in marketing you need a game plan, talent and the ability to run the play and make the right adjustments.

What does this teach us? Well never underestimate the competition or the market place. Look ahead, but stay on course. Like the Cavs we all want the win, so teamwork is the key. Hard work and true messaging will prevail.

Bruce Felber

>CLEAN SWEEPS ADD TO MARKETING OPPORTUNITIES

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The second sweep by the Cleveland Cavaliers in the the playoffs elevate the marketing of two brands. It seems that the stage is being set for the ultimate match between the Cavs and the Lakers and the hype is helping push two brands. Nike and Gatorade are airing commercials pitting LeBron James and Kobe Bryant in head to head high spirited competition to bring brand awareness to their respective companies.

This is all in fun, but with very focused brand positioning and I for one love it. As a Cleveland fan in search for a champion this national attention is great. But remember that Cleveland is more than sports and has a rich manufacturing history with the hardest working people around. Support our local companies as we lift our spirits. Afterall it is “all for one and one for all” in these challenging times. Go Cavs, we are all behind you.