>Word of the Day
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Today’s word of the day: Bacn
Definition of bacn: the middle class of email; email which is not classified as spam because it is not totally unwanted, but isn’t really wanted either.
Archive for month: September, 2008
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In marketing, we often look at ourselves as the brand police – watching and controlling our clients’ brand so that its advertised or portrayed correctly. Well, this story takes it to a whole new level. The KFC secret recipe was being moved recently in order for other security measures and renovations to take place. So, they hired the big guns. Off-duty police officers and private security guards were hired to move the famous recipe that Colonel Harland Sanders developed in 1940. Not only is this recipe under heavy guard but it is only known to two people in the entire company. Talk about security.
Reinforcing your brand: not only did KFC highlight that their product is special, it’s so special it needs to be secured in a briefcase and handcuffed to a security expert. You may expect to see this in Prison Break, but is it necessary for a recipe? And what a public relations story! The press is all over this.
What are your thoughts? Does this make you want to eat KFC again and see what all the fuss is over the secret recipe? Leave your comments here! I don’t remember the last time I ate KFC and I’m not sure I’ll eat it anytime soon… sorry KFC, the fuss over the secret recipe won’t make me eat your chicken!
~ Michelle Hirsh, Felber & Felber Marketing
>A different blog
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Keeping the focus of this blog on marketing is at times difficult when hard times hit you and there is nothing else you can think about.
A dear family friend, Theresa Wilson, lost her battle with Alzheimer’s on Friday afternoon. This was a long, hard struggle and mostly took its horrible pain out on the family and loved ones in her life. In reading Sue Wilson’s blog (one of her daughters and the program director for WQMX) she wrote an amazing story of her life and the awful disease that claimed her mind and ultimately her life. Please click here to read her blog and here to read about Alzheimer’s, now the sixth leading cause of death in America.
Rest in peace, Theresa.
>Word of the Day
>Today’s word of the day: Deep linking
Definition of deep linking: the act of linking to a web page other than a particular site’s home page.
>Word of the Day
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Today’s word of the day: Guerilla Marketing
Definition of guerilla marketing: a nontraditional marketing event intended to have maximum results with the minimal amount of resources.
>Word of the Day
>Today’s word of the day: Circle of Influence
Definition of circle of influence: people who are closest to you and who make up your warm market. These people are easily influenced by you because of your solid reputation in your profession, community or general area of interest.
>"Facebook called me a bad name."
>We’ve all heard how social networking sites have advertising based on what items you click on and which sites you visit. All fun and innocent, right? Not anymore.
Facebook is playing hardball.
A writer from the Washington Post told her story here about Facebook calling her “fat” and how she needs to lose a few pounds before her upcoming wedding day. Talk about in your face advertising! How awful.
For those of you not familiar with Facebook, you select your relationship status from the options of: Single, In a relationship, Engaged, Married, It’s Complicated and In an Open Relationship. (This particular individual had her relationship status set to “engaged.”)
After she got married and changed her relationship status to “married” she was then presented with “Are you infertile?” ads.
Yikes.
Just to see what would happen, I logged in to my Facebook account to see what ads it would show me.
Here is a summary of my profile:
Sex: Female
Age: 26
Location: Ohio
Relationship Status: In a Relationship
Interests: THE BEACH. Cleveland Sports. Photogrpahy. Writing. Traveling.
Favorite Music: I have very random taste in music.
Favorite TV Shows:Sex and the City, Survivor and Ally McBeal.
Work info: Marketing and Advertising
The ads I am greeted wtih are trying to get me to buy competitor’s secrets, the Gambling Addiction Hotline (that’s odd), the DMA conference and a new hair eliminator promising to remove all of your unwanted hair.
I’m not horribly offended by these ads – aside from the Gambling Addiction Hotline because I’ve been to one (1) casino in my lifetime and spent roughly $10. None the less, this was a fun experiment.
Has anyone else noticed these in your face advertisements?
>Jessica Simpson’s new ad
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She sings, she acts, she dates high profile celebrities like Tony Romo and John Mayer – what’s next? Endorsing beer of course!
Stampede Light Plus, made by Dallas’ Stampede Brewing Company, has signed the catch all bombshell to be the new face of their brand – a vitamin-enhanced beer.
Ms. Simpson has even taken a 15% share in the company to solidify her interest. Although terms were not yet made available, one can assume it’s a rather large chunk of change.
In a statement released on her behalf, Simpson said as an entrepreneur she’s “always looking for ways to diversify my portfolio with good ideas and good people.”
Mind you, her great portfolio includes box office hit “Blonde Ambition” (huh?), skin care line ProActiv (which she admits to never using) and Dessert Beauty (which resulted in a number of lawsuits).
Any guesses what will result from her endorsing Stampede Brewing Company?
>Word of the Day
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Today’s word of the day: Incentivized traffic
Definition of incentivized traffic: viewers of a website who have received a form of compensation for visiting a particular site.
