>Marketing a Giant or Giant Marketing

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Whatever you call it there is no mistake that the 2008 Olympic Games in Beijing China has taken the world stage. From the impressive opening ceremony all eyes of the world are on China. This is their time and the international stage is set.
OK now that my intro is out there I must let you know I just watched the USA basketball team beat China in an impressive 101 to 70 victory. China started out strong and showed incredible speed and agility. This USA team took their professional stance and proved why we are being called the Redeem Team. Cleveland’s LeBron James was outstanding and made not only all of us in Northeast Ohio proud but the whole country as well. We wish him and the USA team well on our quest for the gold.

Michael Phelps beat his own record for his first 2008 gold medal. The marketing efforts we put into these games is equal to the Super Bowl. With this large of an audience we must make sure the spots are centered in strategic and creative ways. No time for second best. China has been outstanding in their marketing efforts leading up to these games and the lessons we take back when this is all over will be a model for the future. One World, One Goal for all of us. Please support our team and let’s discuss how the marketing and positioning of the most expensive Olympic Games will play out.

Bruce

>Word of the Day

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>Today’s word of the day: Stickiness

Definition of stickiness: (not that kind of stickiness on your fingers after eating something!) This definition refers to approximately how often people will return to a Web site.

>Send Us Your Favorite Olympic Commercials

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The time has come for laughter, more laughter, tears and special advertising. The Olympics are finally here… let the games begin!


Send us your favorite Olympic ads. We know they are out there – NBC raked in over $1 billion in revenue.

~Michelle

>Word of the Day

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>Today’s word of the day: Ambush Marketing

Definition of Ambush Marketing: An attempt, made deliberately, to gain the benefits of being associated with a major event (such as the Olympics) without being a licensed and official sponsor of the event, or without paying the fees associated with official sponsorship.

>Can What I Wear Reflect My Company Image?

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>The answer is yes. Branding has moved beyond the traditional print, TV, and radio circles. Now what we present in our overall look can set the stage.

See the recent article in Corporate Apparel Magazine http://www.corporateapparelmag.com/profiles.php?id=24. I would welcome your comments.


Bruce

>Dear Mr. Vernon…

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>How many of you have seen this back to school JCPenney commercial?

Quick, name that 80’s flick! If you said The Breakfast Club, you are right on.

This commercial is quite clever and instantly brought a smile to my face remembering the movie… complete with a new, trendy version of “Don’t You Forget About Me” (originally performed by Simple Minds).

Then, I had to ask myself something. Why in the world are they basing their commercial off of a 1985 movie?

Oh my… they are targeting MY generation! As a single girl, with no children, I guess I wasn’t appreciative of anything but the overall entertaining theme.

In looking at it from someone my age (or slightly older) with children going back to school, I would consider taking them to JCPenney to go shopping simply because of their unique advertising.

Does anyone else feel the same way?

>Word of the Day

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>Today’s word of the day: Mobile Commerce

Definition of Mobile Commerce: Otherwise known as M-Commerce, the complete access to internet from a mobile device, typically a cell phone or a PDA.

This wave of technological advancement has been made even more popular from the iPhone explosion!

>Word of the Day

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>Today’s word of the day: Business Plan

Definition of Business Plan: A document articulating a new business idea used to gain interest from potential investors and to serve as a guide for the team in building out the business. This will particularly focus on the overall idea, the executive management team, the marketing mix and the economic foresight.

>Keno hits Ohio

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>Today marks the first day for Keno in the state of Ohio in over 700 locations. Pretty much anywhere that you can buy alcohol, sit on a bar stool and watch the Indians win (or lose) is taking part in this online bingo-like gambling game.

What does Ohio get out of it? An estimated $73 million… IN THE FIRST YEAR ALONE.

Where does the rest of the money go? a little over 6% of sales goes to each individual “Keno vendor,” plus their bonuses. This could result in splitting a whopping $18 million the first year. The rest of the money then goes to the winners and the state coffers.

Forget some magical solution to saving the economy – we’ve got Keno now!

This is Ohio’s way of “legalizing” gambling since we have, as a state, rejected it three times since 1990. (Hey, don’t yell at me, I voted for it!)

Hopefully it will help. Anything will at this point.

But, have you have noticed the advertising of Keno? I sure haven’t. Does this strike anyone else as odd?

-k