>Loyalty was bought

> If you haven’t already read my previous blog on fan loyalty for sale, please click here to catch up.

Today marks the second full day of Alex Chatfield being a full-blown fan of a team other than the Cleveland Indians. He has written a blog about his experience in placing his loyalty up for sale on his MySpace page.

I have to admit, I was skeptical of just why he did this. But, after reading his blog I do have a better understanding of why he would do this – not saying that I would ever do it, but I empathize.

Alex provides a moving story of going to Cleveland Municipal Stadium back when there were only a few thousand fans in the seats and knowing “the trick” of talking to the players during the 5th inning.

Although the team is not revealed, I have requested him as a friend on MySpace (per his eBay auction notes) to get the low down for you, our loyal readers.

By the way, the part of this that is especially interesting is that Alex doesn’t even live in Ohio! He lives in Davenport, Florida and is originally from Middlefield, Ohio.

Does this make you want to market yourself (or your company) in some crazy, off beat way? Share your thoughts.

-Katy