The Impact of Employee Milestones and Features: A Grand River Rubber and Plastics Content Case Study

The Impact of Employee Milestones and Features:

A Grand River Rubber and Plastics Content Case Study

The Felber PR & Marketing team recently performed a case study to determine how well-received employee milestones and features are for our client, employee owned Grand River Rubber and Plastics. We work with them monthly to feature individuals who have recently achieved milestones or who have given the company another interesting reason to feature them. The milestones and features are then posted on social media via Facebook, LinkedIn, and Twitter. We would like to share our findings with you to show the impact that this has had at Grand River Rubber and Plastics.

Each employee milestone and feature has drawn considerable interest from staff. Since the start of this initiative, there has been a great amount of positive feedback. “We’ve heard employees offer congratulations to their colleagues and have seen an increase in engagement from employees on Facebook posts for milestones, as well as community partners,” shares Kellie West, Inside/Outside Sales. Kellie also shares, “stories are drafted by the marketing team and the information comes from a series of questions crafted by that same team.”

These stories have aligned with Grand River’s company culture, reinforcing family, teamwork, and recognition. It is not hard to find participants, as many are eager to share! However, some employees are slightly hesitant about putting themselves on a public social media post, whether it be personal details, information about their time with the company, or pictures. We always suggest following their wishes and not insisting they participate.

This feature has helped distinguish our client from their competition and has helped with recruiting. Kellie emphasizes, “It sets us apart from other companies who fail to use social media to recognize and engage employees. It also shows our customers and community that we care about our employee-owners and feel they deserve our appreciation for their time with us. These posts increase our visibility to people in the community through social media engagement, most often via recommendations from Facebook and LinkedIn as ‘pages suggested for you’.  It’s also a great tool to show the longevity of our team, that people who start here tend to stay here. It speaks to job security, as well as job satisfaction.”

Overall, these stories have made a positive impact on our client. Not only do they help to set them apart and attract new talent, but they help everyone get to know each other better. “It’s always nice to learn more about the people you consider your work family. Aside from helping to understand needs and motivations, it’s just fun to know more about them,” explains Kellie.