Do’s and Don’ts When Working with the Media

In this week’s Tactics Thursday video, I share some of our best media relations tips and tricks.

Media Do’s

• Be respectful of deadlines
• Be available when you launch your press release
• Provide materials in a timely manner
• Seek media training

Media Don’ts

• Burn bridges
• Pitch more than two angles
• Pitch multiple reporters at the same pub
• Attempt to buy with gifts or lunch